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dc.contributor.authorFauziah, Fenty
dc.contributor.authorNardi, Nardi
dc.contributor.authorFitriansyah, Fitriansyah
dc.contributor.authorZien, Rushami
dc.contributor.authorNurfadillah, Mursidah
dc.date.accessioned2024-08-08T03:43:37Z
dc.date.available2024-08-08T03:43:37Z
dc.date.issued2024-06
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dc.identifier.issn2355-7737
dc.identifier.urihttps://dspace.umkt.ac.id//handle/463.2017/4064
dc.description.abstractThe COVID-19 pandemic has significantly impacted the modern retail sector, particularly hypermarkets in East Kalimantan, influencing consumer behavior by creating anxiety and promoting both hedonic and utilitarian shopping behaviors. This study examines how attitudes toward behavior mediate the relationship between anxiety, utilitarian value, hedonic value, and behavioral intention among hypermarket consumers post-pandemic. The study addresses theoretical and empirical inconsistencies in these relationships. Involving 160 participants selected through systematic random sampling, data were analyzed using Partial Least Squares (PLS) with Smart PLS 3.0. Seven hypotheses were tested. Findings indicate that only utilitarian value and attitude toward behavior significantly affect behavioral intention. Both hedonic and utilitarian values predict attitudes toward behavior, while anxiety has a negative and insignificant effect on both behavioral intention and attitudes. Post-pandemic, consumers are no longer anxious about shopping at hypermarkets, suggesting a need for improved promotions and services in hypermarkets.id_ID
dc.language.isoenid_ID
dc.publisherTrikonomikaid_ID
dc.relation.ispartofseriesVolume 23, No. 1;19 - 26
dc.subjectbehavioral intentionid_ID
dc.subjectattitude toward behaviorid_ID
dc.subjectanxietyid_ID
dc.subjectutilitarian valueid_ID
dc.subjecthedonic valueid_ID
dc.titleCustomer Anxiety After Covid-19 and its Impact to the Behavioral Intention at Hypermarketid_ID
dc.title.alternativeCustomer Anxiety After Covid-19 and its Impact to the Behavioral Intention at Hypermarketid_ID
dc.typeArticleid_ID


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