| dc.creator | Noorhayati, Noorhayati | |
| dc.date | 2018-01-01 | |
| dc.date.accessioned | 2018-04-08T08:04:55Z | |
| dc.date.available | 2018-04-08T08:04:55Z | |
| dc.identifier | http://journals.umkt.ac.id/index.php/JEM/article/view/71 | |
| dc.identifier.uri | https://dspace.umkt.ac.id//handle/463.2017/75 | |
| dc.description | The result showed that : 1) quality of product (X1), price (X2), and promotion (X3) has a simultan impact on customers loyalty at Telkomsel pre-paid card, this is evidenced by the results calculations F statistics the three of variable 18.048 (sig. 0.000) is greater than F table is 2.76 with alpha 5 %. 2) quality of product (X1) has a significant impact on customers loyalty at Telkomsel pre-paid card, this is evidenced by the results calculations t statistics 3.697 (sig. 0.000) is greater than t table is 2.000 with alpha 5 %. price (X2) has a significant impact on customers loyalty at Telkomsel pre-paid card, this is evidenced by the results calculations t statistics 4.000 (sig. 0.000) is greater than t table is 2.000 with alpha 5 %. While promotion (X3) has not a significant impact on loyalty at Telkomsel pre-paid card, this is evidenced by the results calculations t statistics -0.411 (sig. 0.683) is smaller than t table is 2.000 with alpha 5 %. 3) the most dominan variable affecting customers loyalty at Telkomsel pre-paid card is quality of product (X1) and price (X2). | en-US |
| dc.format | application/pdf | |
| dc.language | eng | |
| dc.publisher | Universitas Muhammadiyah Kalimantan Timur | en-US |
| dc.relation | http://journals.umkt.ac.id/index.php/JEM/article/view/71/48 | |
| dc.rights | Jurnal Ekonomi dan Manajemen | en-US |
| dc.source | Jurnal Ekonomi dan Manajemen; Vol 12 No 1 (2018): Jurnal Ekonomi dan Manajemen; 42-52 | en-US |
| dc.source | Jurnal Ekonomi dan Manajemen; Vol 12 No 1 (2018): Jurnal Ekonomi dan Manajemen; 42-52 | id-ID |
| dc.source | 1907-8439 | |
| dc.title | PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP LOYALITAS PELANGGAN KARTU PRABAYAR TELKOMSEL (Studi Kasus Pada Mahasiswa STIE Muara Teweh) | en-US |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion | |
| dc.type | Peer-reviewed Article | en-US |
