DSpace Repository

PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP LOYALITAS PELANGGAN KARTU PRABAYAR TELKOMSEL (Studi Kasus Pada Mahasiswa STIE Muara Teweh)

Show simple item record

dc.creator Noorhayati, Noorhayati
dc.date 2018-01-01
dc.date.accessioned 2018-04-08T08:04:55Z
dc.date.available 2018-04-08T08:04:55Z
dc.identifier http://journals.umkt.ac.id/index.php/JEM/article/view/71
dc.identifier.uri https://dspace.umkt.ac.id//handle/463.2017/75
dc.description The result showed that : 1) quality of product (X1), price (X2), and promotion (X3) has a simultan impact on customers loyalty at Telkomsel pre-paid card, this is evidenced by the results calculations F statistics the three of variable 18.048 (sig. 0.000) is greater than F table is 2.76 with alpha 5 %. 2) quality of product (X1) has a significant impact on customers loyalty at Telkomsel pre-paid card, this is evidenced by the results calculations t statistics 3.697 (sig. 0.000) is greater than t table is 2.000 with alpha 5 %. price (X2) has a significant impact on customers loyalty at Telkomsel pre-paid card, this is evidenced by the results calculations t statistics 4.000 (sig. 0.000) is greater than t table is 2.000 with alpha 5 %. While promotion (X3) has not a significant impact on loyalty at Telkomsel pre-paid card, this is evidenced by the results calculations t statistics -0.411 (sig. 0.683) is smaller than t table is 2.000 with alpha 5 %. 3) the most dominan variable affecting customers loyalty at Telkomsel pre-paid card is quality of product (X1) and price (X2). en-US
dc.format application/pdf
dc.language eng
dc.publisher Universitas Muhammadiyah Kalimantan Timur en-US
dc.relation http://journals.umkt.ac.id/index.php/JEM/article/view/71/48
dc.rights Jurnal Ekonomi dan Manajemen en-US
dc.source Jurnal Ekonomi dan Manajemen; Vol 12 No 1 (2018): Jurnal Ekonomi dan Manajemen; 42-52 en-US
dc.source Jurnal Ekonomi dan Manajemen; Vol 12 No 1 (2018): Jurnal Ekonomi dan Manajemen; 42-52 id-ID
dc.source 1907-8439
dc.title PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP LOYALITAS PELANGGAN KARTU PRABAYAR TELKOMSEL (Studi Kasus Pada Mahasiswa STIE Muara Teweh) en-US
dc.type info:eu-repo/semantics/article
dc.type info:eu-repo/semantics/publishedVersion
dc.type Peer-reviewed Article en-US


Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record

Search DSpace


Advanced Search

Browse

My Account