PENGARUH DEMOGRAFIS DAN OVERCONFIDENCE TERHADAP KEPUTUSAN INVESTASI INVESTOR MAHASISWA

Abstract

Investors not only think rationally when making investment decisions, they also think irrationally. This irrational thinking influences demographic components which can lead to wrong decisions. Therefore, the aim of this research is to study how overconfidence and demographics impact investment decisions. This quantitative study involves student investors from Muhammadiyah University of East Kalimantan who own shares and want to invest. In this study, the population was reduced to 313 students thanks to the use of the Response Rate method to calculate the sample size. The primary data for this research comes from a sample calculation of 131 current investors at the Muhammadiyah University Gallery in East Kalimantan. To analyze the data, hypothesis testing, classical assumption testing, and multiple linear regression analysis were used. To carry out the analysis, he used the Stantical Program for Social Science, or SPSS, version 22. The F test (simultaneous) showed that demographic factors and overconfidence partially had a significant effect on investment decisions, and demographic factors partially had a significant effect on investment decisions.