PENGARUH CUSTOMER EXPERIENCE, RELIGIOSITY DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION MELALUI TRUST PADA PASIEN BEKAM DI KOTA SAMARINDA

Abstract

The number of patients who utilize cupping services on a monthly basis varies, and experts are trying to figure out how to make the curve steady or possibly rise higher by doing more study. The purpose of this study is to examine and demonstrate how perceived value, religion, and customer experience affect the likelihood that a consumer will make another purchase through trust. Four of the seven hypotheses—the first, third, sixth, and seventh—had positive and significant status in this study, which included 120 respondents from the city of Samarinda. In contrast, three hypotheses— the second, fourth, and fifth hypotheses—were rejected with positive and negative status and were not significant.