PENGARUH RELATIONSHIP QUALITY DAN SOCIAL COMMERCE INTENTIONTERHADAP PURCHASE INTENTIONS PADA TOKO TIGA BAHAGIA FURNITURE DI KOTA SAMARINDA
Abstract
This research aims to find out how relationship quality and social
commerce intention influence purchase intention at the Three
Happy Furniture store in the city of Samarinda. This research uses
a quantitative approach with a sample size of 95 respondents
using the Slovin formula. Data was collected through a Google
Form questionnaire using a 5-point Likert scale as a research
instrument. The collected data was then analyzed using SmartPLS
software outer model analysis. Research findings show the
following results: First, Relationship Quality has a positive and
significant effect on Purchase Intentions. Second, Social
Commerce Intention has a positive and significant effect on
Purchase Intentions. Third, Relationship Quality and Social
Commerce Intention have a positive and significant effect on
Purchase Intentions simultaneously with a total simultaneous
effect of 63.8%